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The Matterport 3D Tour on Homes.com: What It Is and Why Every Eligible Listing I Take Gets One

Published | Posted by Dennis Mark Interdonato

A Matterport 3D tour lets a buyer walk through a home from a phone or a computer, and every eligible home I list gets one through my Homes.com membership. I'm Dennis Mark Interdonato, I lead The Dennis Mark Group at Keller Williams Realty Ocean Living in Point Pleasant, and I've been a Homes.com member agent since August 2026. The tour is part of that membership. Here's what it is, what a buyer sees when they open it, and why I put one on every home that qualifies.

What is a Matterport 3D tour?

A Matterport 3D tour is a scan of the whole house that a buyer can move through on a screen. Photos show a room from the one spot where the photographer stood. The tour lets the buyer stand wherever they want, turn around, and walk into the next room.

On Homes.com, a listing with a tour carries a "360" button beside the photos. Where a tour was shot, the listing page also shows floor plans. Matterport says its tours are made for exploring from any device, so a buyer can open one on a phone at lunch or on a laptop at night.

The tour can also sit on my own website. When I list a home, the same tour can go on that home's page here, so a buyer who finds it on this site gets the same walk-through they'd get on Homes.com.

Why does every eligible listing I take get one?

Because it's included with my Homes.com membership for every eligible listing, and Homes.com puts its value at about $450 per property. My sellers don't pay extra for it. That was one of the reasons I joined.

The bigger reason is what a tour does for a house. I came into real estate from construction, building and renovating New Jersey homes since 2003. When I walk a house, I'm looking at how the rooms connect. Where does the kitchen sit next to the family room? How far is the primary bedroom from the stairs? Is the basement finished space or storage?

Photos can't answer those questions very well. A 3D tour can. A buyer who understands the layout before the showing walks in already picturing where things go. That's a better showing for everybody.

What does a buyer see when they open the tour?

Take my listing at 647 Colts Neck Rd, a split-level home in the Orchard Hills section of Freehold Township. In the Homes.com app, the listing has 44 photos and a Matterport 3D tour. The tour opens on a drone view of the property, so the buyer sees the home and the lot from above before stepping inside.

From there, the buyer moves room by room. The listing page also has floor plans, so a buyer can switch between walking the house and looking at the layout on paper.

My listing agent card stays on the screen the whole time: my photo, "Listing Agent," Keller Williams Realty Ocean Living and a Contact button. If a buyer has a question halfway through the kitchen, the way to ask it is right there, and it comes to me.

Are buyers using the 3D tours?

Yes. When I joined Homes.com in August 2026, my listings had never had a single Matterport view there. As of October 27, 2026, on my Homes.com dashboard:

  • My listings had 50 Matterport views, adding up to 1 hour and 9 minutes of time inside the tours.
  • 647 Colts Neck Rd had 17 Matterport views and 32 floor plan views.

Those 69 minutes work out to more than a minute per view. A minute inside a house is a long time online. Most people scroll past a photo in a second or two.

Those aren't huge numbers yet, and I'm not going to pretend they are. The membership is about two months old. What they show is that buyers who find the tour use it, and they stay a while. I'll keep reporting these numbers with the date I read them, because the counts change every day.

Does a 3D tour replace a showing?

No. A buyer still needs to stand in the house, open the closets and hear how quiet the street is. A tour doesn't take the place of any of that.

What it does is make the showing count. A buyer who has already walked through on a screen shows up with real questions. A buyer who finds out from the tour that the layout doesn't work for them can move on without a wasted trip, and that's good for a seller too.

A tour also doesn't sell a house on its own. It doesn't guarantee a price, a sale or a timeline, and nothing online can. Price, condition and the first two weeks on the market still decide what a home sells for. The tour makes sure the buyers who show up during those two weeks see the whole house.

If you're comparing 3D tours with in-person visits from the buyer's side, my article on virtual tours vs. in-person showings goes deeper on how the two work together.

Where should you go next?

My Homes.com partner page shows how the 3D tours, the ads and the contact card fit together for a home I list. Some of my listings go on Zillow Showcase too, and every home I list gets its own page on this website. For a look at the town around 647 Colts Neck Rd, my Freehold Township page covers it.

I sell homes throughout New Jersey, with Monmouth and Ocean County as home base. If you're curious what your own home would bring, my home value page gives you a starting number.

By the time we're done, buyers will have walked through your home before they ever pull into the driveway.

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