Your Listing, Your Lead: Who Answers When a Buyer Asks About Your Home on Homes.com

When a buyer asks about a home I list on Homes.com, the question comes to me, the listing agent, through the contact card Homes.com puts on each of my listings. I'm Dennis Mark Interdonato, I lead The Dennis Mark Group at Keller Williams Realty Ocean Living in Point Pleasant, and I've been a Homes.com member agent since August 2026. Homes.com has a phrase for this: "your listing, your lead." Here's what that means for a seller, what a buyer sees on the page, and why I care so much about who answers the question.

What does "your listing, your lead" mean on Homes.com?

A lead is a person who raises their hand. On a listing page, that's the buyer who taps a button to ask a question or set up a showing. "Your listing, your lead" is Homes.com's way of saying that the hand goes up in front of the agent who listed the home.

Homes.com prints its own version of it right on my listings: "Only Homes.com always connects you with the Listing Agent." That line sits under my contact card on every home I have for sale there.

For a seller, it means the person a buyer talks to first is the person you hired. That's me.

What does a buyer see when they want to ask about the home?

On each of my Homes.com listings, my contact card sits beside the photos. It shows:

• My photo, with "LISTING AGENT" above my name
• The Keller Williams logo
• A message that's already filled in, so the buyer can send a question in one tap
• A Send Message button
• My phone number

The phone app works the same way. My listing at 647 Colts Neck Rd in Freehold Township has 44 photos and a Matterport 3D tour that opens on a drone view, and my listing agent card shows under every screen as a buyer scrolls. Whether the buyer is on the gallery, the 3D tour or the floor plan, the way to ask a question leads back to me.

Why does it matter who answers a buyer's question?

Because the listing agent is the one who knows the house. I walked every room with the seller. I know what was updated, what the taxes run and what's included in the sale. I came into real estate from construction, building and renovating New Jersey homes since 2003, so when a buyer asks about a kitchen, a roof or a basement, I can talk about it like a builder, not a brochure.

A good answer keeps a buyer interested. A slow answer, or a guess, gives them a reason to move on to the next house. I tell people what they need to hear, not what they want to hear, and that goes for buyers asking about my listings too. If I don't know something, I find out and get back to them.

There's a second reason. Every question a buyer asks tells me how the market sees the home. That's information my seller should have, and it's hard to get it secondhand.

How many buyers are looking at my listings on Homes.com?

Here's what my Homes.com dashboard showed as of October 27, 2026, about two months into the membership:

• Engaged buyers viewed my listings 5,729 times.
• Buyers saved my listings as favorites 123 times and shared them 57 times.
• My listings showed at the top of Homes.com search results 16,876 times, up from 2,078 when I joined.
• My listing at 647 Colts Neck Rd had 64,109 total views.

Every one of those views is a chance for a buyer to ask a question. On each of those listing pages, the person they can ask is the agent who knows the home.

One note on the numbers: the counter on a public listing page counts a little differently than my dashboard, so I always say where a number came from and the day I read it.

What should a seller ask any agent about buyer questions?

Whoever you hire, ask these before you list:

• When a buyer sends a message about my home online, whose inbox does it land in?
• Who answers it, and how fast?
• Will you tell me what buyers are asking about?
• Where will my home's contact card point, on every site it shows up on?

Those four questions tell you a lot about how a home gets marketed after the photos go up. They aren't hard questions, and a good agent will have a clear answer to every one.

A membership doesn't sell a house on its own. It doesn't guarantee a price, a sale or a timeline, and no website can. Price, condition and the first two weeks on the market still decide what a home sells for. What the contact card does is make sure the buyers who show up during those two weeks reach the agent who can answer them.

Where should you go next?

My Homes.com partner page shows how the 3D tours, the ads and the contact card fit together for a home I list. If you want to know what the "Member Agent" badge on my profile means, read what a Homes.com member agent is. Some of my listings go on Zillow Showcase too, and every home I list gets its own page on this website.

I sell homes throughout New Jersey, with Monmouth and Ocean County as home base. If you're curious what your own home would bring, my home value page gives you a starting number. For a look at the town around 647 Colts Neck Rd, my Freehold Township page covers it.

By the time we're done, you're not going to have any questions left about who's answering the questions on your home.