Display Ads: How Homes.com Advertises a Listing Across the Internet

Homes.com advertises my member listings beyond its own site by retargeting them across thousands of other websites, so a buyer who looked at a home keeps seeing it after they leave. I'm Dennis Mark Interdonato, I lead The Dennis Mark Group at Keller Williams Realty Ocean Living, and I've been a Homes.com member agent since August 2026. Most people picture a listing living on one search site. A Homes.com member listing travels. Here's how display ads work for a home I list, and what my dashboard shows so far.

What is a display ad for a listing?

A display ad is the picture ad you see on a website while you're reading something else. You've seen them on news sites, sports sites and social media. They sit beside the article or between posts.

For a home I list, the display ad is the home itself. It shows the photo and points back to the listing. A buyer can be reading the news on a Tuesday night and see your kitchen.

Homes.com's membership page says member listings and the agent's brand are retargeted across "thousands of websites." Retargeting is the advertising word for showing an ad again to people who have already been looking. The buyers who browsed homes like yours are the ones the ads follow.

Where do these ads show up?

My Homes.com dashboard keeps a list called "Sites You Have Been Featured On." As of October 27, 2026, it counted 138 sites. The first page of that list showed Facebook, Instagram, Meta, TikTok, ESPN, CNN, Fox Business, Fox News, MSN and MapQuest.

Buyers spend their evenings on sites like these. A buyer checks a home search site, closes it and goes back to the news or their phone. Display ads put the home in front of them there, too.

The same dashboard counted 32,763 views across the web for my listings and profile as of October 27, 2026. That's the reach beyond Homes.com's own pages.

What do the numbers look like for one listing?

Take 647 Colts Neck Rd in Freehold Township, an active listing of mine that went on the market on August 20, 2026. As of October 27, 2026, on my Homes.com dashboard:

• The listing had 64,109 total views.
• Display ads accounted for 12,282 of those views.
• Top of search placements came to 6,719.
• The Matterport 3D tour had 17 views and the floor plans had 32.

Those 12,282 display ad views came from people who were somewhere other than Homes.com when they saw the home. That's attention the listing wouldn't have had from a search site alone. I date every number because they change every day, and the public listing page counts a little differently than my dashboard does. When we sit down, I'll show you the current numbers on the dashboard itself.

Why does advertising outside the search site matter to a seller?

Buyers don't make a decision in one visit. They look at a home, think about it, talk it over and come back. The ad keeps your home in front of them while they're thinking.

The first weeks matter most. A new listing gets the most attention it will ever get, and that's when the price we set has its best chance to work. More of the right buyers seeing the home in those weeks gives it a stronger start.

I won't promise you a price or a timeline. No ad sells a house by itself. Price, condition and how the home shows decide how it sells. Display ads widen the circle of buyers who see it, and that's the part of the job I can control.

What happens when a buyer clicks the ad?

The ad sends them back to the listing page on Homes.com. That's where the rest of the membership does its work: the photo gallery, the Matterport 3D tour that comes with every eligible listing I take, and floor plans where we shot them.

They also find my listing agent card, with my photo, Keller Williams, a Send Message button, my phone number and Homes.com's line, "Only Homes.com always connects you with the Listing Agent." Homes.com calls that "your listing, your lead." A buyer's question about your home comes to me, the agent you hired.

I walked through that page in What a Buyer Sees on a Homes.com Listing Page.

How do display ads fit the rest of my marketing?

Display ads are one piece. Top of search reaches buyers while they're on Homes.com. Alerts and emails reach buyers who saved a search. Display ads reach buyers everywhere else they go online.

There's a second kind of targeting, too. I upload my own contacts to Homes.com as an advertising audience, so past clients and the people I know keep seeing my brand. I explained that in How Homes.com Keeps My Marketing in Front of Past Clients. Your neighbors, your friends and your coworkers may know the next buyer for your home.

Your home also gets its own page on this website, and for some listings, Zillow Showcase. My Homes.com partner page shows how all of it comes together for a home I list.

Where should you go next?

I sell homes throughout New Jersey, with Monmouth and Ocean County as home base. If you're in the 647 Colts Neck Rd area, my Freehold Township page covers the town. If you want to know what your home would be worth before it shows up in ads across the internet, my home value page gives you a starting number.

Buyers are reading the news and scrolling their phones tonight. I want your home to be what they see.