Homes.com and Zillow Showcase: How Both Fit in One Marketing Plan

Homes.com and Zillow Showcase are two separate tools, and in my marketing plan each one does its own job on its own site. I'm Dennis Mark Interdonato, I lead The Dennis Mark Group at Keller Williams Realty Ocean Living, and I've been a Homes.com member agent since August 2026. Some of my listings also get Zillow Showcase. Here's what each one is, what each one does, and how I use them side by side.

What does each one do?

Homes.com membership is a marketing package for me as the agent, and it covers every listing I take. Member listings sort to the top of Homes.com search results. Homes.com sends listing alerts and emails to buyers, and it retargets member listings across thousands of other websites with display ads. Every eligible listing gets a Matterport 3D tour, which Homes.com values at about $450 per property.

Zillow Showcase is a listing upgrade on Zillow. Zillow's own Showcase facts page, last updated July 8, 2026, says Showcase listings include an interactive floor plan, a virtual tour and specialized exposure on Zillow. Zillow calls that bundle the "Showcase Treatment." The same page says the Showcase experience is available only on Zillow.

Homes.com works across Homes.com and the wider web, and Showcase works inside Zillow. They don't overlap. They stack.

Why would a seller want both?

Buyers don't all shop in one place. Some start on Zillow, and some start on Homes.com. A buyer might keep both apps on their phone and check each one.

I don't get to pick where a buyer looks. What I can do is make sure the home shows up well wherever they look. That's the whole idea behind using both. I'm not choosing a winner between two websites. I'm covering the places buyers already go.

I'm a former New Jersey home builder, and I've been building and renovating homes here since 2003. On a job site, you don't pick one tool and hope it does everything. You bring the right tool for each part of the work. Marketing a home works the same way for me.

How do the two fit together on one listing?

It starts with the media. Every listing I take gets professional photography, and the shoot can include drone shots and a 3D tour. That shoot is the raw material for everything that follows. I wrote about it in How a Photo Shoot, Drone Shots and a 3D Tour Work Together on Homes.com.

On Homes.com, the listing gets the member placement. It sorts to the top of search, it goes out in alerts and emails, and it follows buyers across other websites in display ads. A buyer who opens the listing can walk through the Matterport 3D tour and look at the floor plans where the tour was shot.

On Zillow, a Showcase listing gets Zillow's own presentation: the interactive floor plan, the virtual tour and the specialized exposure Zillow describes on its facts page. My Zillow Showcase page shows what that looks like.

The result is one set of photography presented two different ways, on two different sites, to buyers who may never visit the other one.

Who answers when a buyer asks about the home?

On Homes.com, my listing agent card sits on each of my listings. It shows my photo, "LISTING AGENT," the Keller Williams logo, a Send Message button and my phone number. Homes.com's line under it reads "Only Homes.com always connects you with the Listing Agent." Homes.com calls its approach "your listing, your lead."

On Zillow, the Showcase facts page describes a "Contact Listing Agent" button on an agent's listing. A buyer who taps it is asking the listing agent about the home.

For a seller, that's the part that matters. Questions about your home should come to the agent who knows your home. I covered the Homes.com side of this in Your Listing, Your Lead.

What results can I show you?

I can show you my own Homes.com numbers, with the date. As of October 27, 2026, on my Homes.com dashboard, my listings and profile had 575,401 total views. Top of search results reached 16,876, up from 2,078 when I joined. Alerts featuring me reached 7,008, and emails featuring me reached 2,565. My listings and I were featured on 138 sites.

Zillow publishes its own performance figures for Showcase on its facts page, and anyone can read them there. Those are Zillow's analyses of Zillow's data. They aren't my results, so I don't repeat them as mine.

Neither site guarantees a sale, a price or a timeline, and I won't promise any of the three. Price, condition and the first two weeks on the market decide how a home sells. What both tools do is put the home in front of more buyers, and that's the part of selling I can control with marketing.

Where should you go next?

My Homes.com partner page lays out every tool in the membership. My Zillow Showcase page covers the Zillow side. If you want to see what a buyer sees, read Floor Plans on Homes.com.

I sell homes throughout New Jersey, with Monmouth and Ocean County as home base. If your home is in or near Freehold, my Freehold Township page covers the town. If you want a starting number for your own home, my home value page gives you one.

Two sites, one plan and the same photography behind both: that's how I market a home.